The demand for material technological innovation, the achievement of a perfect user experience and the optimal ergonomics of the handle are important aspects in the development of a toothbrush. Existing features such as Mouth-Tongue cleaner or the bristles and their arrangement are constantly being developed further.
Design Storz has been a trusted partner, supplier of ideas, lateral thinker and innovator for the Colgate toothbrush range for many years. During the long-lasting cooperation, numerous models have been developed which are sold worldwide.
After selecting the final concepts, the surfaces are created in CAD. In this process, consideration is given to manufacturability and other material technological properties.
To better assess the ergonomics of the toothbrush, prototypes are created and evaluated at every stage to inform the design further.